About the role
Responsibilities and Duties :
- Optimizing Apps for App Store and Google Play
- Create and implement ASO strategy to improve conversion rate
- Manage and scale Apple Search Ads (ASA) campaigns
- Plan and follow-up on traffic- and other marketing initiatives
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
- Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics
Skills Required :
- Experience with ASO
- Excellent analytical skills
- A good understanding of the mobile gaming market
- Ability to communicate across a number of levels and be able to influence development and marketing teams
- Excellent written and verbal communication skills
- Proficiency in additional language - strong advantage
- Experience working with ASA - strong advantage
- Ability to work under your own initiative
Originally posted on Himalayas