Marketing

Email Marketing Specialist

Zoftify — Travel Software Development

  • United States
  • Parttime
  • 14 hours ago
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About the role

We are an IT agency developing digital solutions for the travel industry. We are looking for an experienced email marketing specialist who can build a structured email communication system and improve the performance of our campaigns.

Responsibilities

  • Create email sequences for leads (welcome, nurturing, re-engagement).
  • Develop and send regular company email campaigns.
  • Set up automations and integrations via Zapier.
  • Work with Mailchimp: segmentation, templates, triggers, campaigns.
  • Monitor analytics: open rates, CTR, conversions, A/B tests.
  • Optimize email communication workflows for the travel audience.

Requirements

  • 2+ years of experience in email marketing.
  • Experience in the travel industry is a plus.
  • Strong English skills (all communication and content in English).
  • Proficiency in Mailchimp and setting up automations.
  • Ability to create clear and engaging email sequences.
  • Experience with Zapier integrations.
  • Understanding of email analytics and performance metrics.

What we offer

  • Flexible part-time format (approx. 20 hours per week).
  • Work with international projects.
  • Long-term collaboration.
  • Opportunity to grow your workload and income if desired.
  • Bi-weekly payments.

Originally posted on Himalayas

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Open to: United States. Check the employer's page for anything else they need.

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