Digital Marketing & Lead Generation Specialist for a Special Education Program i

Category: Education Industry

Location: Marcoola Queendland Australia

• Manage and schedule weekly social media content across Facebook, Instagram, LinkedIn, and TikTok.
  
• Write and publish weekly SEO-optimized blogs on Squarespace.
  
• Create graphics and short-form content using Canva.
  
• Manage the weekly YouTube video, including titles, descriptions, tags, thumbnails, captions, and basic editing.
  
• Repurpose video content into social posts, short clips, blogs, and emails.
  
• Manage GoHighLevel email marketing, including automations, workflows, nurture sequences, intake campaigns, forms, tags, lists, and pipelines.
  
• Manage and optimize Google Ads and Meta Ads, including campaigns, audiences, keywords, budgets, creatives, and conversion tracking.
  
• Manage and update the Squarespace website, landing pages, forms, and general content.
  
• Perform SEO, including on-page optimization and monitoring search performance.
  
• Maintain GA4 and Google Tag Manager for accurate conversion and lead-source tracking.
  
• Track and report lead volume, lead sources, cost per lead, ad spend, and campaign performance.
  
• Prepare recommendations based on marketing and lead-generation data.
  
• Research relevant industry/business awards and assist with applications.
  
• Plan and launch marketing campaigns around the January, May, and September intakes.
  

Details

Originally posted on Himalayas